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Looks like the silent fight with Apple over letting flash run on its devices has come to an end. Adobe today launched an ad campaign calling out Apple over its decision to not allow most thrid-party softwares from creating iPhone apps, something the developer community has been complaining for a long time now.
The ad says “We [love] Apple” while its second slide says “taking away your freedom to choose what you create, how you create it, and what you experience on the web.”
This webbased ad was seen on many websites and clicking on it took you to a page on Adobe’s site which had a letter from Adobe which stated that it fully supported HTML5, CSS and H.264 along with its own technologies.
The letter was well written where the founders of Adobe Chuck Geschke and John Warnock dictate, “No company—no matter how big or how creative—should dictate what you can create, how you create it, or what you can experience on the web”.
Adobe starting an ad campaign is a clear indication that it is beginning to feel threatened. Analysts and market researchers predict that cell phones will soon dominate personal computing and hold more computing power than your standard desktop. With that written in stone Adobe wants to make sure they remain in market and if they are willing to spend money on ads, that is a sure sign of them feeling threatened.