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Will this bring down sales? Microsoft CEO Steve Ballmer in an interview with USA Today has suggested that the Xbox is for boys and the Kinect add-on was for girls! While describing Xbox’s family appeal, Ballmer told USA Today that the average 15-year old boy would prefer an Xbox and the same aged girl would want a Kinect.
He said during the interview, “you go to your average 15-year-old boy, and he will say ‘I’ll take an Xbox. I want that average 15-year-old girl as excited about the Kinect, and we haven’t done as good a job drawing in that broader set of demographics.”
However Xbox’s addition, the Kinect appeals to a broad range of gamers be it boys or girls according to a recent poll survey. Ballmer insisted that the Xbox 360 was not a gaming console and was infact a family entertainment center. Ballmer point this to the fact that some 8 million Kinect motion and voice controllers were already sold in the market.