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Mozilla today brought out its eleventh beta release of Firefox 4. The new browser has some cool features and some bug fixes. The new version adds a “Do Not Track” setting that is aimed at users not letting ad companies track user’s browser habits and their browsing data.
The new option comes to us as there is a growing concern among privacy advocates about the tracking of user behavior by ad companies. Although most internet ad companies offer a voluntary opt-out service many don’t. The browser vendor recently proposed a simpler and more seamless solution which involves adding an optional header to HTTP requests. The header can be used to transparently inform advertisers that the user doesn’t want to be tracked.
You can get an early start by trying the new beta here.