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In this article, I’ll outline the steps I take to optimize a webpage to try to improve organic search results;  both increase rankings and improve click-throughs from the search listings.

1. Choose The Keywords To Focus On
2. Prioritize Your Keywords
3. Check That Important Content On The Page Is Getting Indexed
4. Ensure The Indexed Text Is Unique
5. Try To Improve The Search Listings For The Keywords
6. Update Or Add A Headline
7. Optimize Existing Text
8. Look For Text In Images
9. Possibly Add New Content On The Page
10. Develop Alt Tags for the Image Links
11. Update The HTML Page Title & Meta Description Tag
12. Increase Internal / External Links  & Social Engagement

Read More on how to do it here

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