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Former Apple exec Bob Borcher recently gave a presentation (the video has since been removed) covering topics from marketing to the current state of the job market.
During the presentation, he explained why all iPhone ads show the phone set to the same time:
"If you ever see an Apple ad, print or TV, you look at the time and it's always going to be 9:42 — 9:42 is when we launched the iPhone."
We rewatched several iPhone ads and it's true — almost all iPhones appearing in commercials are set to 9:42 a.m.
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